This isn't just a sweatshirt. It's a reminder.

To get outside. To stay present. To give back — even for a moment.

A bold, vintage-etched monarch — drawn in the style of an old naturalist's engraving, all intricate linework and inky detail — spreads its wings across the chest. It's a single, striking statement: nature, rendered by hand and worn soft, on a garment-dyed crewneck in washed, lived-in color.

Why You'll Love It

  • Authentic Comfort Colors — garment-dyed, cotton-rich fleece with a cozy, broken-in softness
  • Relaxed, cozy unisex fit — warm without feeling heavy (size down if you prefer it fitted)
  • A bold vintage-etched monarch in rich detail — a single statement piece, front and center
  • Designed in Colorado, in the shadow of the Rockies

Free U.S. shipping on this one — always.

Part of our botanical line — pair it with the She Transformed Sweatshirt or the Luna Moth & Moonflowers Tee.

Top it off — add the Golden Butterfly Embroidered Trucker Hat for a butterfly look from head to toe.

It Starts Conversations

Someone will stop you — at the coffee shop, the trailhead, the farmers market — and ask about the butterfly. That's the point. A small piece of the natural world, out where people can see it.

Join the Pack

The Known Pack isn't just a brand — it's the people who'd rather be outside: on a trail, around a campfire, somewhere under an open sky. People who choose sunsets over scrolling. When you wear this, you're one of us.

Take the One Hour Outside Challenge

Here's our ask: the first time you wear it, spend one hour outside. Take the walk. Stay for the sunset. That hour is why we exist.

The Known Pack Promise

If anything's wrong with your order — wrong item, defect, print issue — we'll make it right. Every order, no hassle.

Get Outside. Stay Present. Give Back.

The Known Pack

The Known Pack Promise

Wearable Art for the Nature Lover.

Beautiful things from the natural world, on the softest shirt you'll ever own.

🦋

Wearable Nature Art

Swallowtail butterflies, wildflowers, and vintage florals — detailed, hand-finished designs that feel like art you can wear. No logos, no slogans, just beauty from the natural world.

🌸

Ultra-Soft Comfort Colors

Pressed onto premium garment-dyed Comfort Colors canvas that gets softer with every wash. Relaxed, lived-in, and made to be your everyday favorite.

🌿

Gear With a Purpose

Every purchase supports trail restoration and park conservation, helping keep the wild meadows and wildflowers we love blooming for the next generation.

Butterfly & Botanical
Monarch Butterfly Front & Back – Tee
Ultra-Soft Feel
Monarch Butterfly Front & Back – Tee
Regular price $29.95
Be You. Do You. For You. — Wildflower Tee
Ultra-Soft Feel
Be You. Do You. For You. — Wildflower Tee
Regular price $29.95
Luna Moth & Moonflowers - Vintage Botanical Tee
-14%
Ultra-Soft Feel
Luna Moth & Moonflowers - Vintage Botanical Tee
Sale price $29.95
Regular price $35.00
Ultra-Soft Feel
Wild & Free - Butterfly Wildflower Tee
Regular price $29.95
Firefly Glow - Summer Night Tee
-14%
Ultra-Soft Feel
Firefly Glow - Summer Night Tee
Sale price $29.95
Regular price $35.00
Celestial Sun & Moon — Wildflower Botanical Tee
-14%
Celestial Sun & Moon — Wildflower Botanical Tee
Sale price $29.95
Regular price $35.00
Swallowtail Butterfly botanical wildflower tee front view
Ultra-Soft Feel
Swallowtail Butterfly - Botanical Wildflower Tee
Regular price $29.95
Collect Beautiful Moments - Tee
Collect Beautiful Moments - Tee
Regular price $29.95
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton

Top It Off

Hats
Wildflower Bouquet — Embroidered Rope Cap
-27%
Wildflower Bouquet — Embroidered Rope Cap
Sale price $35.00
Regular price $48.00
Retro Sunset — Washed Cotton Cap
-5%
Retro Sunset — Washed Cotton Cap
Sale price $35.00
Regular price $37.00
Monarch — Washed Cotton Cap
-5%
Monarch — Washed Cotton Cap
Sale price $35.00
Regular price $37.00
Monarch Meadow — Embroidered Trucker Hat
-5%
Monarch Meadow — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Golden Butterfly — Embroidered Trucker Hat
-5%
Golden Butterfly — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Bloom Anyway — Embroidered Corduroy Hat
-5%
Bloom Anyway — Embroidered Corduroy Hat
Sale price $35.00
Regular price $37.00
Bee Happy — Embroidered Trucker Hat
-5%
Bee Happy — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Mountains & Wildflowers — Embroidered Corduroy Hat
-10%
Mountains & Wildflowers — Embroidered Corduroy Hat
Sale price $35.00
Regular price $39.00