This isn't just a tee. It's a reminder.

To get outside. To stay present. To give back — even for a moment.

Some beauty only comes out after dark. Two pale green luna moths drift through moonflowers — blooms that open at dusk, right as luna moths take wing — woven with lavender, ferns, and trailing vines in vintage field-guide style. A quiet, dreamy piece of nature art for the woman who notices the small, magical things.

Why You'll Love It

  • Authentic Comfort Colors® — garment-dyed, 100% ring-spun cotton with that broken-in softness from day one
  • Relaxed unisex fit that only gets softer with every wash (size up for an oversized look)
  • Hand-illustrated luna moths, moonflowers, lavender, and ferns in vintage field-guide style
  • Made to order just for you — printed and shipped in the USA, no warehouses full of waste
  • Designed in Colorado, in the shadow of the Rockies

Buy 3 Tees, Get 1 Free — mix & match any designs.

It Starts Conversations

Someone will stop you — at the trailhead, the farmers market, the coffee line — and ask about the luna moth. That's the point. A beautiful thing from the natural world, out in the world, reminding people to look up and notice it.

Join the Pack

The Known Pack isn't just a brand — it's the people who'd rather be outside: on a trail, around a campfire, somewhere in the wild. People who choose sunsets over scrolling. When you wear this, you're one of us.

Take the One Hour Outside Challenge

Here's our ask: the first time you wear it, leave your phone behind and spend one hour outside. Take the walk. Watch the sunset. Notice what you notice. That hour is why we exist.

Gives Back to the Trails

10% of every order goes directly to trail restoration and park conservation — keeping the trails open, the wildflowers blooming, and the wild spaces wild for the next generation.

Get Outside. Stay Present. Give Back.
The Known Pack

The Known Pack Promise

Wearable Art for the Nature Lover.

Beautiful things from the natural world, on the softest shirt you'll ever own.

🦋

Wearable Nature Art

Swallowtail butterflies, wildflowers, and vintage florals — detailed, hand-finished designs that feel like art you can wear. No logos, no slogans, just beauty from the natural world.

🌸

Ultra-Soft Comfort Colors®

Pressed onto premium garment-dyed Comfort Colors® canvas that gets softer with every wash. Relaxed, lived-in, and made to be your everyday favorite.

🌿

Gear With a Purpose

Every purchase supports trail restoration and park conservation, helping keep the wild meadows and wildflowers we love blooming for the next generation.

Butterfly & Botanical
Monarch Butterfly Front & Back – Tee
-9%
Ultra-Soft Feel
Monarch Butterfly Front & Back – Tee
Sale price $35.00
Regular price $38.50
-9%
Ultra-Soft Feel
Wild & Free - Butterfly Wildflower Tee
Sale price $35.00
Regular price $38.50
Be You. Do You. For You. — Wildflower Tee
-9%
Ultra-Soft Feel
Be You. Do You. For You. — Wildflower Tee
Sale price $35.00
Regular price $38.50
Swallowtail Butterfly botanical wildflower tee front view
-9%
Ultra-Soft Feel
Swallowtail Butterfly - Botanical Wildflower Tee
Sale price $35.00
Regular price $38.50
Wildflower Weekend - Botanical Summer Tee
-9%
Ultra-Soft Feel
Wildflower Weekend - Botanical Summer Tee
Sale price $35.00
Regular price $38.50
Fresh Air & Good Energy - Mountain Wildflower Tee
-9%
Ultra-Soft Feel
Fresh Air & Good Energy - Mountain Wildflower Tee
Sale price $35.00
Regular price $38.50
Matcha Mornings and Good Things retro latte tee front view
-9%
Ultra-Soft Feel
Matcha Mornings & Good Things - Retro Latte Tee
Sale price $35.00
Regular price $38.50
Luna Moth & Moonflowers - Vintage Botanical Tee
-9%
Ultra-Soft Feel
Luna Moth & Moonflowers - Vintage Botanical Tee
Sale price $35.00
Regular price $38.50
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton

Top It Off

Hats
Bloom Anyway — Embroidered Corduroy Hat
-5%
Bloom Anyway — Embroidered Corduroy Hat
Sale price $35.00
Regular price $37.00
Bee Happy — Embroidered Trucker Hat
-5%
Bee Happy — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Mountains & Wildflowers — Embroidered Corduroy Hat
-10%
Mountains & Wildflowers — Embroidered Corduroy Hat
Sale price $35.00
Regular price $39.00
Lavender Sprig — Embroidered Corduroy Hat
-10%
Lavender Sprig — Embroidered Corduroy Hat
Sale price $35.00
Regular price $39.00
Wildflower Sprig — Embroidered Corduroy Hat
-10%
Wildflower Sprig — Embroidered Corduroy Hat
Sale price $35.00
Regular price $39.00
Butterfly Sketch — Minimalist Embroidered Trucker Hat
-5%
Butterfly Sketch — Minimalist Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Good Energy — Monarch Butterfly Embroidered Trucker Hat
-5%
Good Energy — Monarch Butterfly Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Weekend State of Mind — Embroidered Trucker Hat
-5%
Weekend State of Mind — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00