Made to Order

Designed in Colorado

Free U.S. Shipping

On every order, always

Fit Guarantee

Wrong size? We'll make it right

10% Gives Back

To Colorado's trails

This isn't just a tee. It's a reminder.

To get outside. To stay present. To give back — even for a moment.

That end-of-week energy, in tee form. Bold retro typography, groovy daisies, and rainbow hearts — pure good-mood fuel for casual Fridays, weekend coffee runs, and anyone who starts celebrating the weekend a little early.

Why You'll Love It

  • Authentic Comfort Colors — garment-dyed, 100% ring-spun cotton with that broken-in softness from day one
  • Relaxed unisex fit that only gets softer with every wash (size up for an oversized look)
  • Bright retro "Friday Feels" lettering with groovy daisies and rainbow hearts
  • Designed in Colorado, in the shadow of the Rockies

It Starts Conversations

Someone will stop you — at the trailhead, the farmers market, the coffee line — and ask about the groovy daisies. That's the point. A little burst of joy, out in the world, reminding people to look up and notice it.

Join the Pack

The Known Pack isn't just a brand — it's the people who'd rather be outside: on a trail, around a campfire, somewhere in the wild. People who choose sunsets over scrolling. When you wear this, you're one of us.

Take the One Hour Outside Challenge

Here's our ask: the first time you wear it, spend one hour outside. Take the walk. Watch the sunset. Notice what you notice. That hour is why we exist.

The Known Pack Promise

If anything's wrong with your order — wrong item, defect, print issue — we'll make it right. Every order, no hassle.

Get Outside. Stay Present. Give Back.

The Known Pack

Friday Feels size chart

The Known Pack Promise

Wearable Art for the Nature Lover.

Beautiful things from the natural world, on the softest shirt you'll ever own.

🦋

Wearable Nature Art

Swallowtail butterflies, wildflowers, and vintage florals — detailed, hand-finished designs that feel like art you can wear. No logos, no slogans, just beauty from the natural world.

🌸

Ultra-Soft Comfort Colors

Pressed onto premium garment-dyed Comfort Colors canvas that gets softer with every wash. Relaxed, lived-in, and made to be your everyday favorite.

🌿

Gear With a Purpose

Every purchase supports trail restoration and park conservation, helping keep the wild meadows and wildflowers we love blooming for the next generation.

Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton