Colorado EditionGet Outside · Stay Present · Give Back
SHE ALWAYS WANTED A SHOP OF HER OWN
A fashion education, a Colorado studio, and a long-held idea about what a small boutique could be
The boutique she always meant to open — it just turned out to be online, and full of butterflies.
Anya went to school for fashion. Not as a detour or a second act — it was the thing she chose, and the thing she has been paying attention to ever since. Fabric weight. How a shoulder seam sits. Why one shade of blue looks alive on cotton and another goes flat.
And for as long as she can remember, she wanted a shop of her own. A small one. The kind where somebody who works there actually chose everything on the rail, and can tell you why.
The Known Pack is that shop. It happens to live online, and it happens to be full of butterflies, wildflowers and mountain light — because the other thing Anya has always done is notice. A bumblebee working a clover. A trumpet vine climbing a fence. The particular way a heron holds still.
There are now more than 450 original designs in the shop, and every one of them started the same way: with an observation and an idea — often a pencil sketch — then digital refinement, color testing, and repeated revisions before it earns a place in the collection. Some ideas take an afternoon. Some sit in a notebook for a season.
The fashion training shows up in the part most people never think about: the garment underneath. Nothing here is chosen because it was cheapest. Each tee, long sleeve, sweatshirt and hat is picked for how it wears, then made to order in the USA and printed only after someone asks for it. Slower than mass-produced apparel, and that is rather the point — less waste, a fresher print, and a piece made to last.
Some pieces are printed. Some are stitched. The embroidered hats and caps have the design worked directly into the fabric, and the front and back tees carry a small detail at the chest with the full illustration across the back. Different techniques, same standard.
“We don't take shortcuts” is the whole operating philosophy, and it shows up in small places — in the garment-dyed cotton that softens with every wash, in descriptions that tell you what a flower actually does, and in the honest note that a design's colors will read a little differently on dyed cotton than on a screen.
The designs are drawn from Colorado's wild places, so the shop gives back to them. Money is set aside from every order for trail and conservation work in Colorado, supporting the crews who build and maintain the paths these designs come from.
And on nearly every piece, somewhere, there is a butterfly. She does not announce herself. Finding her is half the fun, and the people who know to look are the reason this is called a pack at all.
Bird of the Month
The broad-tailed hummingbird remembers every flower she has visited today, and roughly how long each one takes to refill. Her brain is about the size of a grain of rice, and she is running a map and a timetable.
She appears on Hummingbird & Coneflowers, No. 1 in our Colorado Wild series.
Our Mission
To make art you can wear — design begins in Colorado, made to order in the USA on the softest garment-dyed cotton, and drawn from the wild places we help protect.
Get outside. Stay present. Give back. It is not just a tagline — it is the whole reason we are here.
Deciding what earns a place on the rail.
What We Make
Soft garment-dyed tees, heavyweight long sleeves, cozy sweatshirts and fleece, embroidered hats, canvas totes, and all-over-print dresses — featuring butterflies, wildflowers, botanical art, mountain and campfire designs, and our dog-breed collection. Little reminders to get back to the wild places we love.
Max & Anya's Colorado Field Notes
Where the Pack Goes
The restaurants, trails, cocktail bars and date-night spots we actually return to around Denver and the Front Range. No rankings, no paid placements.
Store owner replied:
Thank you, Marian! A wildflower wreath is such a beautiful and thoughtful choice for a sister. We hope she absolutely loves it and that it makes her smile!
Honestly, I just really like the message. I overthink a lot, so it’s a nice little reminder to give myself more credit.
The bay color is really pretty and goes so well with the butterfly and floral design. The artwork has a lot of little details that look even nicer in person. The shirt is soft and comfortable, and the fit is just the way I like it.
I absolutely love this sweatshirt! The butterfly design is beautiful and has such a cool vintage feel. It’s soft, cozy, and comfortable for everyday wear. The relaxed fit and muted colors make it easy to style. Really happy with it!
The sweatshirt has a nice weight to it and feels comfortable without being stiff. The tiger is really detailed and I like how the bamboo and magnolia frame the design. I went with my usual size and it fits roomy.
The butterfly print is really pretty and there are a lot of little details in the flowers. Shirt is soft and comfortable. It looks nice with jeans and I’ve already worn it a few times
Bought this for my girlfriend and she really liked it. The blue butterfly is beautiful and the colors look even better in person. She said it’s really comfortable and the relaxed fit works well. Definitely glad I picked this one.
Really love the flower bouquet on this one. The little butterflies are a sweet detail, and the whole design feels cheerful without being too much. Just my kind of shirt.
Picked this out for my stepmom’s birthday. The wildflowers and little butterflies are so pretty, and the design felt like something she would enjoy. A sweet find that made choosing her gift a little easier.
Nice quality shirt and the bee/sunflower design is very well done. I ordered the darker color and the artwork shows up really nicely against it. Fits good and the fabric feels substantial.
Ordered this because of the flowers and butterfly and it turned out really pretty. The artwork has a softer look in person. Comfortable shirt and the size was right for me.
Really like this tee. The Luna moth and moonflower design looks even better in person, and the shirt is comfortable without feeling too heavy. The fit is pretty good and it washes well so far. Definitely a nice addition to my wardrobe.
This has a different look than most of the celestial shirts I’ve seen. I like the folk-art style and all the little details around the sun and moon. The shirt itself is comfortable and the print looks good.
The front is pretty simple, but the back is what really caught my attention. I like all the little details in the sun, moon, and flowers, and the design has a nice vintage feel to it. The shirt is soft and comfortable, and the fit is relaxed like I expected. The print looks really good in person too.
My daughter received the shirt the other day (I had ordered it for her as a surprise). She loved the color and she loved the texture. (she also loves butterflies). Said it was so soft
Thanks.
Store owner replied:
Thank you, MaDonna! A surprise gift for a daughter who loves butterflies, that is exactly why we make these. So happy it arrived soft and landed well. Please enjoy.
Max
I like the shirt overall. The design looks nice and it’s pretty comfortable, although the fit was a little different than I expected. The material is decent and I’ve worn it a few times already. I’m happy with it.
Such a cute and comfortable tee! I love the simple design and the message feels so positive without being over the top. The fabric is soft and it fits really nicely. It’s one of those easy everyday shirts I know I’ll be wearing a lot.
Good everyday long sleeve. The fabric has some weight to it but it’s still comfortable for layering. I like the message on this one and the relaxed fit worked well for me.
Really nice shirt. The design is pretty and I like the message without it feeling too over the top. The fabric is soft and the fit is comfortable and a little relaxed. I got the Chambray color and the flowers and butterflies look really nice against the blue. It’s an easy everyday shirt and I’ve already worn it a few times.
Store owner replied:
Pamela, thank you! This made our whole day. The Monarch is the design that started it all for us, so hearing that the fit, the color, and the butterfly all landed perfectly is everything we hope for. Thank you for supporting our small shop. Max & Anya, The Known Pack
The chambray color is really pretty and goes nicely with the floral design. I like the vintage look of the artwork and the colors are just right, not too bright. The shirt is soft and comfortable, and the fit is relaxed without being too loose. It’s an easy shirt to wear with jeans or shorts.
Store owner replied:
Thank you so much, Lori! "Be You. Do You. For You." is one of our favorites too. Hand-drawn wildflowers with a reminder we all need. So glad it reached you quickly, and it only gets softer with every wash.
Max, The Known Pack
Gives Back to the Trail
We set money aside from every order for Colorado trail & park conservation
