This isn't just a hat. It's a reminder.

To get outside. To stay present. To give back — even for a moment.

Sometimes less says more. A clean, hand-drawn monarch butterfly outline — no fill, no color, just a single delicate sketch stitched into the fabric, placed like a premium brand mark rather than a billboard. Understated, artistic, and quietly beautiful.

Why You'll Love It

  • Embroidered, not printed — minimalist line-art stitching that never peels or fades
  • Built on the Richardson 112, the gold standard in lifestyle hats — structured cotton-blend front panel with a breathable mesh back
  • Hand-drawn monarch sketch with subtle, refined off-center placement
  • Adjustable snap closure — one size fits most, made to order just for you in the USA
  • Designed in Colorado, in the shadow of the Rockies

Ships free — every $35+ order ships free, so this one's covered.

It Starts Conversations

Someone will stop you — at the trailhead, the farmers market, the coffee line — and ask about the butterfly sketch. That's the point. A beautiful thing from the natural world, out in the world, reminding people to look up and notice it.

Join the Pack

The Known Pack isn't just a brand — it's the people who'd rather be outside: on a trail, around a campfire, somewhere in the wild. People who choose sunsets over scrolling. When you wear this, you're one of us.

Take the One Hour Outside Challenge

Here's our ask: the first time you wear it, leave your phone behind and spend one hour outside. Take the walk. Watch the sunset. Notice what you notice. That hour is why we exist.

Gives Back to the Trails

10% of every order goes directly to trail restoration and park conservation — keeping the trails open, the wildflowers blooming, and the wild spaces wild for the next generation.

Get Outside. Stay Present. Give Back.
The Known Pack

The Known Pack Promise

Embroidered for the Trail.
Built to Last.

Bold designs stitched directly into premium Richardson 112 hats — built for the trail, the campfire, and everywhere in between.

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Embroidered, Not Printed

Every design is stitched directly into the fabric — never printed, never peeling. You can feel the raised texture, and the look only gets better with every wear.

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Richardson 112 Quality

The most trusted trucker silhouette in outdoor and lifestyle apparel. Structured front panel, breathable mesh back, and an adjustable snap closure that fits virtually everyone.

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Easy Care

Spot clean with a damp cloth to keep embroidery looking fresh. Avoid machine washing — it protects the structure and keeps your hat holding its shape wear after wear.

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Gear With a Purpose

Every purchase supports trail restoration and park conservation — helping keep the wild spaces, meadows, and wildflowers we love thriving for the next generation.

Richardson 112 Trucker Hat
Embroidered, Not Printed
Designed in Colorado
Free Shipping on Orders $35+
Richardson 112 Trucker Hat
Embroidered, Not Printed
Designed in Colorado
Free Shipping on Orders $35+
Richardson 112 Trucker Hat
Embroidered, Not Printed
Designed in Colorado
Free Shipping on Orders $35+
Richardson 112 Trucker Hat
Embroidered, Not Printed
Designed in Colorado
Free Shipping on Orders $35+
Richardson 112 Trucker Hat
Embroidered, Not Printed
Designed in Colorado
Free Shipping on Orders $35+
Richardson 112 Trucker Hat
Embroidered, Not Printed
Designed in Colorado
Free Shipping on Orders $35+