Made to Order

Designed in Colorado

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On every order, always

Fit Guarantee

Wrong size? We'll make it right

10% Gives Back

To Colorado's trails

Positive Vibes · Designed in Colorado

Cool to Be Kind

A retro reminder that kindness never goes out of style.

The Meaning Behind It

Kindness is the coolest thing you can wear.

Warm, retro lettering and a message the world can always use more of. A small, sunny way to put a little good back into the day — yours and everyone you pass.

Soft, easygoing, and quietly uplifting — the kind of tee that starts conversations and leaves people a little lighter.

Cool to Be Kind Retro Kindness Tee

Garment-dyed, soft from the very first wear.

Fabric

Comfort Colors 1717 — 6.1 oz ring-spun cotton, garment-dyed

Fit

Relaxed unisex — runs true to size

Colors

7 garment-dyed shades

Care

Wash cold, inside out; tumble low

COMFORT COLORS 1717 · PREMIUM GARMENT-DYED · PREMIUM GARMENT-DYED

Runs true to size for a relaxed unisex fit — prefer it oversized? Size up. View the size guide

Free U.S. shipping, always.

New here? Add code WELCOME15 for 15% off your first order.

Pairs Beautifully

Bloom and Be Kind Butterfly Lavender Tee Bloom & Be Kind
Lavender Tee
Wildflower Bouquet Embroidered Rope Cap Wildflower Bouquet
Rope Cap

Get Outside. Stay Present. Give Back.

The Known Pack

The Known Pack Promise

Wearable Art for the Nature Lover.

Beautiful things from the natural world, on the softest shirt you'll ever own.

🦋

Wearable Nature Art

Swallowtail butterflies, wildflowers, and vintage florals — detailed, hand-finished designs that feel like art you can wear. No logos, no slogans, just beauty from the natural world.

🌸

Ultra-Soft Comfort Colors

Pressed onto premium garment-dyed Comfort Colors canvas that gets softer with every wash. Relaxed, lived-in, and made to be your everyday favorite.

🌿

Gear With a Purpose

Every purchase supports trail restoration and park conservation, helping keep the wild meadows and wildflowers we love blooming for the next generation.

Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton