Premium Design Collection

Wear the seasonof letting go.

A hand-illustrated dandelion releasing its seeds to the wind — drifting into butterflies. A quiet piece for anyone learning to bloom in their own time.

Made to order  ·  Garment-dyed cotton  ·  10% gives back to the trails

NewCollection
Softly Unfolding dandelion and butterfly artwork

Made to Order

Designed in Colorado

Free U.S. Shipping

On every order, always

Fit Guarantee

Wrong size? We'll make it right

10% Gives Back

To Colorado's trails

Designed in Colorado · Made to Order

Softly Unfolding

A dandelion letting go to the wind, its seeds drifting into butterflies.

Why you'll love it

A gentle dandelion-into-butterflies design with the hand-lettered words Softly Unfolding
Ultra-soft, garment-dyed Comfort Colors 1717 cotton that gets better with every wash
Eight rich garment-dyed shades — including warm reds like Brick, Chili & Crimson
A relaxed, true-to-size unisex fit — size up for an oversized look
Designed in Colorado

The Meaning Behind It

Becoming happens softly.

The dandelion doesn't cling to what it was. It opens to the wind and trusts each seed to land where it's meant to — becoming something new, something winged. A gentle reminder for anyone growing through a season of their own.

Printed on the softest garment-dyed cotton you'll own, it's an easy, everyday favorite — now in a wider range of colors, from soft neutrals to warm, rich reds.

Softly Unfolding Dandelion Tee available colors
COMFORT COLORS 1717 · PREMIUM GARMENT-DYED · PREMIUM GARMENT-DYED

Runs true to size for a relaxed unisex fit — prefer it oversized? Size up. View the size guide

Free U.S. shipping, always.

New here? Add code WELCOME15 for 15% off your first order.

Love This Design?

There's a premium edition, too.

Prefer it elevated? The Softly Unfolding Premium Butterfly Tee features the same design in a refined, editorial style on our deepest garment-dyed shades.

See the Premium Edition →

Get Outside. Stay Present. Give Back.

The Known Pack

The Known Pack Promise

Wearable Art for the Nature Lover.

Beautiful things from the natural world, on the softest shirt you'll ever own.

🦋

Wearable Nature Art

Swallowtail butterflies, wildflowers, and vintage florals — detailed, hand-finished designs that feel like art you can wear. No logos, no slogans, just beauty from the natural world.

🌸

Ultra-Soft Comfort Colors

Pressed onto premium garment-dyed Comfort Colors canvas that gets softer with every wash. Relaxed, lived-in, and made to be your everyday favorite.

🌿

Gear With a Purpose

Every purchase supports trail restoration and park conservation, helping keep the wild meadows and wildflowers we love blooming for the next generation.

Butterfly & Botanical
Monarch Butterfly Front & Back – Tee
Ultra-Soft Feel
Monarch Butterfly Front & Back – Tee
Regular price $29.95
Be You. Do You. For You. — Wildflower Tee
Ultra-Soft Feel
Be You. Do You. For You. — Wildflower Tee
Regular price $29.95
Luna Moth & Moonflowers - Vintage Botanical Tee
-14%
Ultra-Soft Feel
Luna Moth & Moonflowers - Vintage Botanical Tee
Sale price $29.95
Regular price $35.00
Ultra-Soft Feel
Wild & Free - Butterfly Wildflower Tee
Regular price $29.95
Firefly Glow - Summer Night Tee
-14%
Ultra-Soft Feel
Firefly Glow - Summer Night Tee
Sale price $29.95
Regular price $35.00
Celestial Sun & Moon — Wildflower Botanical Tee
-14%
Celestial Sun & Moon — Wildflower Botanical Tee
Sale price $29.95
Regular price $35.00
Swallowtail Butterfly botanical wildflower tee front view
Ultra-Soft Feel
Swallowtail Butterfly - Botanical Wildflower Tee
Regular price $29.95
Collect Beautiful Moments - Tee
Collect Beautiful Moments - Tee
Regular price $29.95
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton
Premium Comfort Colors
Designed in Colorado
Made to Order Just for You
Ultra-Soft Garment-Dyed Cotton

Top It Off

Hats
Wildflower Bouquet — Embroidered Rope Cap
-27%
Wildflower Bouquet — Embroidered Rope Cap
Sale price $35.00
Regular price $48.00
Retro Sunset — Washed Cotton Cap
-5%
Retro Sunset — Washed Cotton Cap
Sale price $35.00
Regular price $37.00
Monarch — Washed Cotton Cap
-5%
Monarch — Washed Cotton Cap
Sale price $35.00
Regular price $37.00
Monarch Meadow — Embroidered Trucker Hat
-5%
Monarch Meadow — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Golden Butterfly — Embroidered Trucker Hat
-5%
Golden Butterfly — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Bloom Anyway — Embroidered Corduroy Hat
-5%
Bloom Anyway — Embroidered Corduroy Hat
Sale price $35.00
Regular price $37.00
Bee Happy — Embroidered Trucker Hat
-5%
Bee Happy — Embroidered Trucker Hat
Sale price $35.00
Regular price $37.00
Mountains & Wildflowers — Embroidered Corduroy Hat
-10%
Mountains & Wildflowers — Embroidered Corduroy Hat
Sale price $35.00
Regular price $39.00